Butter Sweet is an existing family of hair care products that needed a logo boost for its current advertising placements. I took the old and boring 2D logo and added some excitement to it. To give it more of a 3 dimensional feeling, I added depth and shading.  You can see the new ad in the next edition of OTC Beauty Magazine.

*Just in-case you didn't notice, check out the reflection in her eyes! It's all in the details.

A little background...

American Beauty Products wanted to start a skin care line to add to their portfolio of products. Butter Sweet would be a cocoa butter based product that would try to capture market share from a popular name brand cocoa butter body lotion. 

Below are some of the designs from the first round. The line was created around the body lotion, and then the other packages were based off of it. The bottle type wasn't finalized yet, so I offered many types.